End-to-end brand identity, voice, and product copywriting for an independent fragrance line, including the house scent Still.
Independent fragrance brands live or die on how well the copy can make a scent feel specific — most product copy in the category reads generic and interchangeable, and most identity systems don't carry that specificity through.
Built the brand end to end — identity, voice, and product copywriting — so the language and the look came from the same source. Copy leaned on mood and memory rather than notes lists, framing the fragrance Still around 'Sabbath morning, skin on skin, quiet joy' rather than a dry ingredient breakdown.
Full brand identity and copywriting system built end to end, from naming through product launch copy.